Why Do You Need To Start Creating Your Personal Brand Now
August 25, 2018
How important is it for companies to have their own personal brand?
It is the most important element that determines their success in attracting potential and returning costumers. Nowadays, not only companies are differentiating themselves through their personal brand.
It is people too.
Personal branding, the art of promoting ourselves and a key skill to progress in our careers. It is a tool that distinguishes yourself from others who are competing for the same jobs. Everyone has a degree, seeking more certifications or listing new and exciting experiences. Therefore, it is getting harder and harder to make recruiters see the difference between hiring you instead of someone else.
That’s where Personal Brand comes in. Your personal brand will help you demonstrate your reputation and what level of expertise you bring to the table.
Here are the main reasons why Personal Brand helps you to be more competitive.
1. Distinguish Your Area of Expertise
Have you ever thought to yourself “how do I make them see my full potential?!”
When building a personal brand, you need to decide what area of expertise do you want to be recognised for.
Ask yourself, “what can I offer that helps a company make money or save money?”. For example, if you have studied “Marketing” and you claim that you are an expert in Marketing you are being very general. Instead, highlight what area of marketing have you mastered throughout your experiences such as Market Research, Social Media Management, Content writing etc. Focus on things that bring an ROI “Return On Investment”
2. Leaving a Digital Footprint
An advice that I give to job seekers is to publish on their social media profiles their achievements and work samples that are related to their niche specialization. This way you are building “what you want to be known for” in the eyes of your friends, contacts and prospect employers. Promoting yourself through things that you’ve done helps employers see the value you bring. Moreover, it shows that you are passionate about your job and you are proud of your results. In the eyes of a recruiter that is a stellar candidate that they don’t want to miss.
3. Build Trust and Credibility
Trust is so important when it comes to anything in life. You don’t do business with someone that you don’t trust. It is exactly the same logic when it comes to hiring. It is easier for a company to hire someone who has gained trust. Continuously putting their personal and professional development under the social media spotlight not only builds a credible brand. But also trust.
Personal branding does not only apply to moving to a new company; but also moving up within the company as well. Gaining respect and appreciation of your talents builds confidence in your abilities. Everyone will see how capable you are and know you are someone that can be relied on and can get the job done.
You can also check my latest video for some tips and tricks on how to showcase your skills by using your Personal Brand.