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Personal Brand or Professional Brand – Which One is Better?

Personal Brand or Professional Brand - Which One is Better?

You’ve done it.
After countless hours of visualization, soul searching, and planning, you’re at peace.
It took a whole lot of time and energy to build up the perfect personal brand, but now it’s finally complete (at least for the time being)
You have a strong online presence and you know exactly what you want out of the next few years of your life – everything seems to be in order.
And yet… you still haven’t landed that ever-elusive dream job – not even close.

So what gives?

Before we give you all the answers to the universe, here’s a little-known fact:
a strong personal brand is great – but it doesn’t actually get you hired.
What personal branding does is it allows you to understand yourself on a much deeper level.
You find out more about your hopes and dreams, your passions, as well as how you can use your innate personal qualities to add value to an organisation.
Don’t get us wrong – all of that is extremely important.
When it comes down to it, getting a job is all about instilling trust in the interviewer or future employer, and your personal brand being congruent with your future career ambitions will drastically help with that.

But you can’t solely rely on this.
Communicating your passion and value isn’t always enough to land you that job – especially the higher up the career scale you climb. It’s not what gets people to buy into you.
If somebody came up to you and asked you to pay them $200,000 because they were passionate, you’d think they were crazy.
So what’s missing?

You need to build your professional brand

While your personal brand reflects who you are as a person, your professional brand is more about displaying where you are in your career currently and where you want to be in the future, all while showing that you’re competent at what you’re doing.
This ‘professional brand’ matters much more to a potential employer than your personal brand.

Building a strong professional brand that stands out will not only open up a whole world of opportunities for you – it’ll actually attract those opportunities your way, like a giant career-magnet.
An easy way to check if you’re on the right track with your professional brand is to google your name.
Doing this will check if the image you want people to see is the one they’re actually seeing.
If it’s not quite where it needs to be, then you’ve got some work to do.

Everybody already has a personal brand AND a professional brand – it’s just a matter of identifying where both of these stand, and if they have a harmonious relationship with each other.
Because at the end of the day, what gets you hired is the combination of trust and competence. A combination of your personal brand, and your professional brand.
So, ensure that you combine both into your identity because both are key to getting what you want – which is winning people over and leaving a lasting impression wherever you go.

Until next time,

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