Ever wondered what people say about you when you leave a room?
Did you show your best self? Or did you look nervous?
Or you have no idea what they thought about you…
It’s only natural to wonder how other people perceive us.
But what if you could do more than just wonder?
What if you could actually Influence what people think about you?
I’m totally serious. You Can.
By understanding how people think and judge through their sub-conscious mind.
The ability to make people see You in the way you want to be seen is one of the most important things to develop in your career and life in general.
Have you noticed when you meet someone for the very first time, that you start forming a picture in your head?
You create an ‘image’ in your mind in the first few seconds…
Even before they’ve uttered a single word!
Building your brand requires 3 key things.
The key to be able to influence how others think of you, is to first know Yourself.
What makes up your DNA, your passions, strengths and traits. Essentially, what makes you unique.
The ironic thing is, that’s the first question people ask about you.
“So, tell me about yourself?”
“What can you bring to our company?”
“Why should we do business with you?”
This looks like the simplest question to answer, yet so many people struggle to answer these questions.
If you’re stumbling over your words or don’t remember what you just said. It means you’re unclear of who you are.
When this happens, your message is unclear.
Know Your Audience
Imagine someone talking to you about their love for “mud baths” for example.
They go on and on how it makes them feel, and how soothing and serene it makes them feel.
This may be all well and good for them.
However… you have no interest in mud baths.
Your mind starts to wonder as you start losing interest.
Only when you hear keywords that relate back to your interest.
Then you start listening more attentively and start adding into the conversation.
Knowing what words relate to the person and the situation will ensure maximum engagement to build stronger connections and relationships.
Know Your Body Language
The statement “first impressions last” cannot be more accurate.
You automatically judge people by what they wear, how they walk and carry themselves, hairstyle and a dozen other things that are being registered straight into your mind.
Albert Mehrabian, a pioneer researcher of body language in the 1950’s found that your nonverbal language makes up 55% of the impression you give off.
Nonverbal language then automatically gets associated by the brain to people who you’ve seen display this.
This is how the brain creates efficiency – by linking and associating things that it has seen elsewhere.
Therefore, if you show up in very casual or dirty clothes, then your mind automatically links this to a person that is a beggar or a homeless person.
The way you sit, stand and gesture have the same effect. It gets linked to people who are either in positions of authority or lower ranks.
Understanding how to manage these key areas and then amplifying them is key to building a powerful personal brand that is congruent.“
The most powerful message is not to the conscious mind, but to the sub-conscious mind”.